Hyderabad: Even as the smartphone space in India is moving online, the offline market still holds value in terms of sales. And to catch up on this trend, smartphone manufacturing brand Motorola India is betting big on the offline segment. While currently the offline-online market share for smartphone in India is two-third and one-third respectively, but for Motorola it is vice-versa. And that is where it plans to make both the segment on par with each other in the coming year.
“We came to India as an online brand and have proved our growth in that space. However, we also believe that there are a set of consumers who also want to touch and feel the smartphone that they plan to buy. And that is why we are re-strategising ourselves to maintain an equal balance between retail sales and online sales. In the next one year we want to move from having two-third online presence and one-third retail to making it 50:50 for both the segments,” said Sudhin Mathur, MD, Motorola Mobility India.
He was speaking on the sidelines of the launch of Motorola’s partnership with BigC and Lot Mobiles to set up their Moto Hub stores across Telangana and Andhra Pradesh. The hub, which was launched nationally in Delhi and Mumbai 3 months ago, will help the company in strengthening its retail presence. Motorola plans to open 325 stores in both the Telugu-speaking States across 55 cities.
“We are positive that these partnerships will help us get closer to our customers. As we usher into the New Year, we will continue to expand and invest in retail and ensure that we are available wherever our customers want us to be,” Mathur said.
The Moto Hub store will house the entire portfolio of Motorola devices, including the online exclusives like moto e4 plus, moto C plus, moto X4 and the popular Moto G families as well as Moto Z franchise and Moto MODs. They will also house Motorola accessories like on-ear and in-ear headphones, moto shells and covers.
The newly launched Moto Mods will also be available for customers to experience and purchase. Customers can experience the all new JBL Sound Boost 2 speaker, Moto TurboPower Pack battery mod and the GamePad Mod.
Motorola currently has 17 standalone Moto Hubs that operate in malls and plans to set up 50 such hubs in top eight metros. While in total – both standalone hubs and multi-brand partnership stores – it plans to have 1,000 such stores, Mathur said without giving a timeline on when will it happen.