MyOperator eyes global expansion

To raise about Rs 35 crore to set up data centres in India, UK, New Zealand and Middle East

By   |  Published: 9th Jul 2018  12:25 am
Call management system provider MyOperator which operates two data centres overseas serves over 200 customers spread over 18 countries.

Hyderabad: Delhi-based call management system provider MyOperator, which operates six data centres in India including Hyderabad, is planning to expand its presence into tier-2 cities across the country. The company is also keen on expanding its overseas business. For both domestic and global expansion, it is planning to raise $5 million (about Rs 35 crore). It currently has close to 3,500 clients.

The company has six data centres spread across Hyderabad, Bengaluru, Mumbai, Delhi, Noida and Jaipur. The company’s Hyderabad centre has been primarily used by technology companies. It has also handled the Hyderabad Metropolitan Development Authority (HMDA) registering the complaints the authority receives on different aspects. In healthcare, Apollo Group is using the company’s system. Several e-commerce companies in Hyderabad are also using the product.

MyOperator which operates two data centres overseas serves over 200 customers spread over 18 countries. The company is looking at tapping opportunities in the UK, New Zealand and Middle East in near future.

Ankit Jain, co-founder & CEO, MyOperator, told Telangana Today, “Our call management system helps SMEs and startups which cannot invest on creating in-house teams to handle the activity and due to technical constraints that involve in doing so. Our operators can help these companies minimise costs. India is seeing a surge in small and medium businesses (SMBs) and this creates an opportunity for us to serve them. We have observed that the previous products were hardware-driven and needed a lot of maintenance, making the whole activity expensive. It was not directly contributing to the users’ revenues.”

The company offers its call management system to SMEs built over cloud technology on a subscription model. These subscription packages are available for all businesses ranging from startups or budding businesses to enterprises. The packages start from Rs 1,500 a month to Rs 5,000 a month. It enables the users to setup accounts in 30 seconds on cloud. It also has a free mobile app which allows them to track and record all their business calls creating a callers’ database which can then be used for remarketing. The mobile app is totally free to use.

He added, “MyOperator is designed to be easy-to-use product that comes to SMEs at one-tenth of the cost. Our product being sector agnostic has served a variety of verticals including e-commerce, energy, healthcare, real estate, education, tour and travel besides other sectors. We have even served political parties. At a standard price of Rs 1,000 per month, our product has become affordable to even the kirana stores. Businesses are embracing new technologies. We are seeing use cases such as KYC verification for Aadhaar and digital payments.”

“We were involved in ‘Mann Ki Baat’ project, an Indian radio programme hosted by Prime Minister Narendra Modi in which he addresses the people of the nation on All India Radio, DD National and DD News. Our services were also deployed during Chennai floods helping NGOs in addressing the communication needs of the affected,” Jain informed.

Established in the year 2013, MyOperator helps businesses manage their calls without any hardware or software installation. The company uses technology architecture that makes it an easy to use product. It is seeing revenue growth of 100 per cent year-on-year. Founded by two brothers Ankit and Prateek Jain, the idea was inspired by the fact that 80 per cent of business communication happens over phone calls and every call missed is a lost business. With the resolve to assist businesses to not lose out on any such opportunities, this virtual operator called MyOperator was introduced to handle their calls. The company is going to significantly focus on innovation in the areas of voice communication and speech recognition. It is also using artificial intelligence. Indian call management business has a potential to reach $5 billion by 2025.

The company in the last fiscal witnessed a growth in the number of customers by 300 per cent. India has six million SMEs and MyOperator aims at providing each one of them separate business identification contact numbers with interactive voice response (IVR) and call management solutions.