Shopping is an activity that is bound to bring a smile on everyone’s face. The prospect of buying something, no matter how small, can be exciting and with the ease of shopping on ecommerce portals, everybody is shopping online. Studies suggest that close to 60 per cent of population prefers to shop online.
In the light of the Covid-19 pandemic, ecommerce has become the go-to option for many who don’t want to step out of their homes unless absolutely necessary. Lockdown also became a plus point for ecommerce platforms, with people ordering everything online from food to utility items. They also optimised on the trend by attracting people with special offers.
Nida Fatima, who has been running Nida Clothing from the past one year, says her business picked up really well due to lockdown. “Due to the lockdown, I got new followers and orders too. Business is booming,” she says. For many, the lockdown has turned the tide and increased sales.
Padmaja, who sells customised bags on her website Avnica.com, says, “Sales picked up well. More people have started approaching me. We started uploading more pictures because the percentage of viewers increased on social media. We are also experimenting with new styles which are in demand.” Even jewellery is seeing a lot of demand as people are investing in it for the future regardless of the present situation.
“We have been into the gold business from a very long time. When the pandemic happened, we decided to increase our online presence. We uploaded pictures of our collections and gave discounts. We are sending out teams to our customer’s homes so they can select and finalise the product in their homes,” shares Srikanth from thediamondkart.
Going by the trend, and as per the opinion of the entrepreneurs, looks like ecommerce platoform is here to stay — for longer than you might think.
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