Hyderabad: Though Ramzan is still 20 days away, Pista House is busier than a beehive. The much sought after haleem seller is fine tuning its operations to dish out the mouth-watering delicacy from May 28, the day the month of fasting begins.
This time around, the signature dish of Hyderabad will burn a hole in the pocket. It will cost you Rs 160 (for 300 gm), Rs 10 more than the previous year. The rising prices of ingredients is said to be reason for the hike.
According to MA Majeed, Pista House proprietor, the wholesale rate of mutton has shot up from Rs 340 per kg to Rs 380 now. Ghee rate has jumped from Rs 400 to Rs 480. The prices of spices such as cinnamon, cumin, clove, cardamom and others too have registered 25 per cent rise in price.
“So, we have no alternative but to increase the price of haleem,” Majeed told Telangana Today.
Like last year, about 250 outlets are planned in the twin cities. Four master kitchens at Shalibanda, Hyderguda, Tolichowki and Secunderabad will prepare the syrupy dish and supply to each and every corner of the city. Pista House has decided to partner with Swiggy to deliver the piping hot haleem to customers at their doorsteps.
In tune with creation of new districts in Telangana, the Pista House is toying with the idea of opening kitchens in all the 31 districts. Vijayawada, Bengaluru and Chennai will also have kitchens to cook and supply haleem. However, Majeed is yet to take a decision on supplying the dish to other metros like Mumbai, Kolkatta, Delhi in view of the searing heat. Of course US, Oman and Dubai will have Pista House kitchens to serve haleem aficionados there.
With the month of Ramzan fast approaching, youth and students are being engaged to man the various outlets. Hectic activity is on to fix the location of outlets, setting up kitchens, hiring cooks and – most important of all – acquiring healthy goats. Having earned international repute, Majeed doesn’t want to leave anything to chance. He personally supervises every aspect of the operation.