Sankarabharanam, Sithara, Swathi Muthyam, Swayamkrushi, Apadbhandavudu are among the evergreen classics, which were produced by prominent yesteryear producer Edida Nageswara Rao. Born on April 24, 1934 into a middle-class Naidu family in Kothapet village in East Godavari district, Nageswara Rao found his passion for acting during his college days. He reached Madras (Chennai) by train to pursue his interest and make a mark in the cinema industry.
However, he had to limit himself by taking small roles and work as a dubbing artiste. It was in 1976, with help from his friends, Nageswara Rao who produced Siri Siri Muvva collaborating with director K Viswanath. The movie starring Jaya Prada and Chandra Mohan gave him instant success and relief. Subsequently, he founded Poornodaya Movie Creations and produced Tayaramma Bangarayya which was the first movie under his home banner in 1979.
Then came Sankarabharanam in 1980, which turned out to be a masterpiece and subsequently brought many laurels to Telugu cinema. In 1981, Seethakoka Ciluka has become a trendsetter, a remake of Tamil version Alaigal Oivathillai, the movie went on to make record collections at the box office. The very next year, Sagara Sangamam featuring Kamal Hassan and Jaya Prada was a blockbuster hit.
All-time favourite of Telugu audience, Swathi Muthyam which was released in 1986, featured Radhika and Kamal Hassan in lead roles became an epic in the history of Telugu cinema. Although the cult classic was sent as an entry for the Academy Awards in the Best Foreign Language category, the film however failed to get nominated. Nageswara Rao died on October 4, 2015, at private hospital in Hyderabad following a brief illness at the age of 81.