New Delhi: French automaker Renault aims to drive in new models and focus on sales initiatives, especially in rural areas, as it looks to strengthen its position in India, which continues to remain one of the top n markets for it globally, according to a top company executive.
The company recently introduced automated manual transmission (AMT) trims for entry level Kwid and new entrant Triber, in addition to the manual transmission variants.
The company is now gearing up to further bolster its product portfolio.
“We will soon launch Duster with an all-new turbo engine (petrol), making it the most powerful SUV in its segment,” Renault India Operations Country Chief Executive Officer and Managing Director Venkatram Mamillapalle said.
The company is readying an all-new product for India market, he added.
“True to our product strategy, Renault’s new offering will be a disruptor that will cater to the evolving customer expectations, while establishing the expertise of India’s design, technical and manufacturing prowess on the global map,” Mamillapalle noted.
“We have some of the most popular global products in our portfolio, led by Kwid, which is one of the top cars for the group globally,” he added.
Having introduced Triber recently and with Kwid still receiving a robust response, Renault saw its sales surge 75.5 per cent in July to 6,422 units as compared with 3,660 units in July 2019.
The share of rural markets in Renault India’s total sales grew to 25 per cent in April-June quarter from 19 per cent in January-March period.
This has been achieved through strong product acceptance and focused efforts invested across the rural markets, Mamillapalle said.
“We look at 2020 and the mid-term with cautious optimism and hope. We are focused and committed to our India strategy, and are equipping ourselves to deal with the new normal.”
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