In a world where only a few have the vision and the creativity to carve their own distinct niche, Ritviz Srivastava aka Ritviz has excelled in it. He is a DJ, singer, composer and Hindustani dance music producer who shot to fame with Udd Gaye, a track that became the party anthem while creating a buzz within a week of its release with millions of views in 2017. And since then, his fan base has just increased with time.
Flashback of success
“It felt incredible and still it does. Such response was not expected. I was announced the winner of Bacardi House Party Sessions India; and Udd Gaye was handpicked and released by AIB and Nucleya. I was very true to the feeling that I was trying to capture in the song. Post release, a lot of analysis was done; but to be very frank, there was not much thinking while making it,” says the 22-year-old hitmaker.
After releasing his single Udd Gaye, Ritviz teased his EP with Jeet and Barso in 2018, and recently shared his album Ved which gives one a glimpse of his expertise as a classical vocalist as well as dance music producer.
Staying true to roots
“My mother is a trained classical singer and she was the one who introduced me to music when I was six. She trained me in the khayal form and I learned dhrupad under Pandit Uday Bhawalkar. This shaped me. But, at the same time, I didn’t want to take a traditional route and wanted my music to be edgy. I think there is nothing more satisfying than being able to do what you want and want to create something that identifies you in the true sense,” says the artiste who is known for melancholic lyrics with upbeat melodies.
Despite tasting success at a young age, Ritviz hasn’t let fame get to his head. He believes that one needs to be grounded, no matter what, and stay true to themselves. Also, he gives credits to his parents for being unconditionally supportive. “They never stopped me from doing what I loved or forced their decisions on me. They worked on the simple idea of letting your child do what they want.”
Shifting the conversation to the state of EDM, we asked the artiste if this genre is still undefined in India compare to abroad? He quips, “It is a bit problematic as we have been imitating the West. But still there are fanatics who are trying to capture the original and breaking the typical format of following EDM.” Although he remains tight-lipped about his next project; Ritviz does drop a hint saying, “There are a couple of interesting collaborations in the pipeline, but I can’t talk about it now.”
Currently, Ritviz is on a tour across the country and will be coming to Hyderabad in April. Sharing his excitement, the performer says, “I have been to the city and it is incredible from the music scene to the food that the city provides. EDM is booming there and I am really looking forward to coming there.”