Safeguarding your passwords

Hyderabad-based student startup Primeauth provides new form of authentication.

By Author  |  Published: 10th May 2017  12:05 amUpdated: 10th May 2017  2:53 pm
Primeauth founders P B Surya Subhash (left) and Kaushik Bharadwaj.

Hyderabad: There have been so many instances when we have either forgotten our passwords or have to reset them often. And many people even have the same password for every application and account.

This whole process can make our accounts and applications highly susceptible to hacking. Providing some relief to this ever-growing problem is Hyderabad-based student startup Primeauth, which authenticates users based on their typing behaviour.

Developed by two 20-year-old fourth year B.Tech students of CVSR College of Engineering, Anurag Group of Institutions, P B Surya Subhash and Kaushik Bharadwaj, Primeauth has been in operations for about a year now, and three months ago it hit the market. So how does the product works? “We are currently working in the business-to-business (B2B) space where we provide organisations such as fintech and healthcare with affordable and secure form of authentication to verify their users. Most common authentication happens through passwords but we are providing behaviour-based authentication through our product key auth. We are also looking at device profiling, wherein the users’ device is verified to see if it is the same user or not,” Bharadwaj told Telangana Today.

In addition, Bharadwaj also said that the startup is looking for another solution called magic link – wherein an authentication link to the website is sent to the users mail id and it eliminates website authentication. The startup had started by building an authenticator application wherein the user can do away with OTP and can authenticate by a simple notification on their phone.

Although currently both the engineering students are in their fourth year, they are already serving 25 odd clients globally with their solutions which include two large enterprises in India.

Going ahead, the 5-member team startup plans to expand its operations and get into the market full-fledged and is looking at securing its seed funding in the next six months, Bharadwaj informed without divulging details about the amount needed.

“The adoption rate for Key Auth is 100 per cent while multi-factor authentication adoption is about 6.5 per cent. This is what makes our solution safer and secure in comparison to the ones available in the market,” Bharadwaj said.