As part of a new digital TV strategy, Apple may give owners of its devices, such as the iPhone, iPad and Apple TV, free access to content owned by the company, in addition to an option to subscribe to services from legacy media companies.
The subscription channels of the product will allow customers to sign up for online only services, such as those from HBO and Starz.
On producing original content, the Cupertino, California-headquartered tech giant is reportedly spending about $1 billion. When the new services roll out, they may come loaded in the pre-installed TV application of Apple devices.
The revamped app may be launched by Apple early next year. Reportedly, Apple has about 24 original shows in production and development.