Signs that hit the nail on the head

The Instagram account 'The Telugu dude' is the brainwave of three youngsters going around the city holding up placards with funny phrases

By Author  |  Published: 30th Jun 2020  7:27 pm

Memes are probably the best thing happened on the internet in recent times.They are serving as an expression for people’s emotions, opinions and state of being. But, an Instagram profile ‘The Telugu dude’ is more than just a meme account and has struck the right chord with young millennials.

The guy named Naveen is talking about not just grave, but also silly issues through his Instagram page ‘The Telugu Dude’ where he puts pictures of himself with holding placards that voice every millennial concern and stand against annoying day-to-day problems. Netizens are so thankful to him for doing this.

On May 21, 2020, Naveen took to the streets of Hyderabad to hold a cardboard sign with a simple yet funny phrase ‘Musukoni Mask lu vesukondi’ (Shut up and put on masks) and the photo was posted on ‘The Telugu Dude’.

After sharing a few other posts on the page, the following and appreciation began brewing. Naveen, originally hailing from Karimnagar and settled in Hyderabad, is a political science student and civil service aspirant.

Naveen along with his friends Naani and Praneeth who are into filmmaking started working on the idea of holding placards in public to express their thoughts. While holding placards is not a new idea and a widely used concept, ‘The Telugu dude’ team wanted to localise it in Telugu with the lines which are relatable to the youth and the stuff happening in society.

Naveen stands in the corner of a busy street holding a placard with funny phrases written on it. At times, the choice of the location adds on to the mirth. “All three of us are involved in writing the lines, sometimes other friends come to our rescue. Our WhatsApp group is our brainstorming table.

We just write whatever comes to our mind and filter it later. If there’s any occasion or something which is trending, we write on that. The best part of our team is that we all are extremely different people with different sensibilities which helps us to come up with diverse lines,” says Naveen.

Though the page received negativity, in the beginning, saying that the idea has been copied, the team ignored the comments and eventually negativity reduced. “Holding placards is not something which can be copyrighted or patented.

We are doing it in our way and trying to be different. The meme pages are a huge plus for us who regularly repost our posts. Not to forget ‘Telugu baasha abhimanulu’ (Telugu language admirers) who are extremely happy for having our own Telugu page in Telugu writing,” he adds.

Currently, ‘The Telugu dude’ is nearing 12,000 followers in just about a month. “End of the day, we were just a team of creative people itching to do something in the lockdown. For us, the coronavirus outbreak is a blessing in disguise,” Naveen signs off.


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