The business of wedding is a delicate one. Those who work in the field know it takes a lot to make someone else’s day special. And one of the first things that kick-starts the whole big fat Indian wedding is the wedding invitation card. Former advertising professional Radhika Pitti, who made the city her home after her marriage, used to help out friends and relatives with wedding prep.
Jumping full steam into a business designing unique and custom wedding invitation cards was not on the cards definitely. It was the suggestion of her father who observed her happiness at designing such cards that the 31-year-old gave it some serious thought.
“He told me, ‘this is something that makes you happy, so why not make a living off it?’ So, I started as a one-man army five years ago and my team has since grown into a five-member one with people as passionate about weddings and designing as me,” shares Radhika who started ‘Radhika Pitti Studio’ creating wedding cards and stationery.
Her cards are not the usual prints with Ganesha or Lord Balaji motif with a bit of floral design thrown in. Radhika listens to her client’s requirement and creates a card that becomes a story in itself. Her animation videos capture a couple’s likes and dislikes, personalities, and sometimes are just beautiful scenes of a forest.
Someone whose love for paper knows no bounds, Radhika sources recycled paper from Auroville in keeping with her eco-friendly stance. Elegance and quirk are the ruling elements of her creations. You will find caricatures, minions, storybook and cartoon characters here, all done up tastefully.
“One time, a bride to-be came to me and said she wanted a card that showed her running away from the groom. I created a card with a home full of windows and each window led to some new information about the big day, it was liked by a lot of people. Many times, people want motifs of idols, I do that but in a different way. Unlike other card makers, I don’t print many cards. Each wedding card I have made in the five years is unique,” adds Radhika.
A different challenge faces her now with people doing away with paper cards and gravitating towards e-invites. “The change happened before the pandemic, people had already started wanting to go for e-invites. In fact, they are easier to bring out as the whole process can be done in three days; instead of two to three weeks for the paper cards. One has to adapt to the changed tastes,” says Radhika. She also makes laser cut cards and snazzy wedding stationery.
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