Hyderabad: Sodexo which is in the field of employee benefits solutions is looking to double its network post its foray into digital medium. The company, which has been in operations in India for the 21 years, has already phased out its paper vouchers and launched its fully digital services at the start of 2018.
Through this transition, it has partnered with Jio Money to accelerate its growth by doubling the acceptance points from 1,00,000 currently.
“We have customer base of three million in India and we have partnered with about 11,000 corporates across public sector undertakings and private sector. We customise our employee benefit schemes according to the company’s requirement and keeping in mind the growing need for digitisation, we made the shift to the digital space after keeping in place our proprietary platform,” said Suvodeep Das, vice-president- marketing, Sodexo Benefits and Rewards Services India.
As part of the digital journey, the company is offering new-age employee benefit services in India – Meals Benefit Solution and Gifting and Recognition Solution. While the Meals Benefit Solution is a shift from the paper vouchers to plastic card, the gifting solution Premium Pass has two variants — Celebrations – gifting during festivals and special occasions, and Rewards – for ongoing employee and channel reward, and recognition programmes.
The IT and RBI compliant gift cards are accepted on the Rupay network for 2 million retail outlets and 90,000 major online portals. Sodexo Premium Pass is a digital employee gifting solution, in partnership with IDFC Bank and National Payments Corporation of India’s RuPay.
Apart from the new offerings, the company has also formed partnerships with Zeta, Innoviti, mSwipe, PayU, Innoviti, PineLabs, BigBasket, Swiggy, Freshmenu, Grofers, Goodbox, UrDoorStep.com, Spar Hypermarket, Chai Point and Jio Money.
On Andhra Pradesh and Telangana, Das informed that currently they serve about 1,000 clients in this region and have 2,500 merchant touchpoints. “We see this region growing rapidly in the coming few years and the penetration of IT companies and other MNCs along with startup ecosystem will add to the growth from this region,” Das said.
In terms of small and medium enterprises share, the company said that currently 30 per cent of their client base constitutes of the SMEs. And going ahead, it plans to increase the base significantly with the startup ecosystem growing in the country.
“For the whole group, India is on the top 10 list and has about 400 people working for the company in the country,” Das informed.