"If a business is built on misleading users, on data exploitation, on choices that are no choices at all, then it does not deserve our praise. It deserves reform," Cook said in his keynote speech at Europe's Computers, Privacy and Data Protection
Fitbit co-founder and CEO James Park said that the trust of Fitbit users will continue to be paramount, and they will maintain strong data privacy and security protections.
The announcement came after media reports claimed that a federal antitrust probe targeting Facebook appears to have entered its late stages and the US Federal Trade Commission (FTC) members have made a recommendation to the agency's commissioners