Taichung: Taiwan’s trendiest couple these days are neither young celebrities nor teen influencers — they are an octogenarian duo who run a mom-and-pop laundry service and have become an online sensation by modelling abandoned clothes.
Chang Wan-ji, 83, and his wife Hsu Sho-er, 84, have racked up nearly 600,000 followers on Instagram over the last month as their attitude-filled fashion portraits went viral.
They have even been featured in the Taiwanese edition of Vogue and Marie Claire. The couple have run a laundry for decades in a small town near the central city of Taichung.
Over the years, customers have either forgotten or failed to collect reams of clothing that the couple never felt able to throw away.
Grandson Reef Chang, 31, hit upon the idea of using the clothes to alleviate the couple’s boredom.
“My grandpa and grandma were staring blankly at the streets because business wasn’t good,” he said. “I wanted to find something new they could enjoy doing. Modelling these clothes makes me feel 30 years younger,” beamed Chang.
“Many people are telling me ‘You are famous now and you look younger’.” Hsu felt so, too.
“I am old in age but my heart is not ageing,” she said. “I like to put on pretty clothes and go out to have some fun.”
Hsu came to remember that she also had many forgotten outfits in her closet which she has since rediscovered. “I even found some clothes I bought 30 years ago and I can still wear them. It’s a happy surprise,” she said. The couple’s Instagram account — @wantshowasyoung — is managed by grandson Reef. The account first started going viral abroad and around 400,000 new fans have started following in the past week alone.