Tap ad potential of Railways: SCR GM

By Author  |  Published: 12th Jun 2019  1:33 am

Hyderabad: South Central Railway (SCR) General Manager Gajanan Mallya urged advertising and publicity agencies to come up with innovative ways to exploit the untapped potential of the Railways in commercial publicity.

At a meeting with business partners in advertising and publicity agencies here on Tuesday, Mallya said 734 express/passenger trains running with 100 per cent occupancy every day, around 160 important stations, 24 MMTS stations and 121 MMTS services, a fleet of 19,900 wagons, 288 closed circuit rakes consisting of 16,000 wagons and 1,265 Locomotives sprawls into a huge space for the advertisement potential.

He assured them that the representations made by the advertising agencies would be considered with a positive view, and the administration would work towards improving the systems with a mutual agreement to create a win-win atmosphere.

He advised the railway officials to plan and coordinate in creating avenues of publicity and achieving Rs 33 crore non-fare revenue target fixed by the Railway Board for 2019-20 for the zone.