Telangana: Amazon takes Warangal dhurries global

Now, the handloom weavers can sell their produce through the e-commerce platform. More than 22 societies, including individuals, have tied up with Amazon four months ago, of which 18 have created their own selling accounts.

By Author   |   Published: 8th Oct 2017   12:05 am Updated: 8th Oct 2017   12:37 am
Warangal Dhurries
Pitta Ramulu, an award-winning weaver, says he already got four orders through the e-commerce site.

Warangal: The traditional dhurrie weavers of Warangal, who are in dire straits due to poor demand for the products, seem to have got a new lease of life, thanks to efforts of e-commerce giant Amazon and the Telangana government to help the weavers sell their wares.

Now, the handloom weavers can sell their produce through the e-commerce platform. More than 22 societies, including individuals, have tied up with Amazon four months ago, of which 18 have created their own selling accounts.

Speaking to Telangana Today, Pitta Ramulu, award-winning weaver from Kothawada in Warangal city, said the orders started coming through Amazon recently. “I already got four orders through Amazon. Though the response seems to low now, I hope it increases in the days to come,” Ramulu said, adding that his son-in-law is also getting orders through the e-commerce site.

Warangal has long been an important carpet-weaving centre with about 3,000 handloom weavers in the city alone. Their fine weaving and pleasant colour combinations are known world over. Warangal carpets once hugely impacted European markets and had a large share in exports till the early 20th century.

The dhurries — locally called ‘jamkhana’ or ‘satranji’ — shot to fame in the mid-70s with orders pouring in from all over the country and abroad. Amazon India signed an agreement with the Telangana Department of Handloom and Textiles to educate and train weavers and artisans to directly sell their products to customers online.