The ABC of #hashtag

Hashtag lets users apply dynamic, user-generated tagging that helps other users easily find messages with a specific theme or content

By Author  |  Anil Rachamalla  |  Published: 3rd Jun 2020  12:13 am

Whichever platform you use as part of your social media strategy, knowing how to use hashtags will help boost your social media engagement.

The hashtag was a big break in 2007, invented by Chris Messina adding tags to where he was tweeting from. Subsequently, in 2013, all other social media platforms started allowing its use.

What is #hashtag

A hashtag, introduced by the number sign, or hash symbol, #, is a type of metadata tag used on social networks. It lets users apply dynamic, user-generated tagging that helps other users easily find messages with a specific theme or content.

The number sign or hash symbol “#” is often used in technology to highlight a special or a different meaning. The symbol is also termed as “pound ” in the US and “hash” in the UK.
• A hashtag mandatorily is only one word without any spaces.
• No punctuation is included.
• Include hashtag as a prefix to your message.

You’ll have to learn

• How to find hashtags that will work best for you or your brand
• Why using only popular hashtags isn’t the right approach
• Essential tips for using hashtags for all social media platforms

#hashtag rules

• Use a maximum of two hashtags in your tweets or Facebook posts. Using too many may make your followers think you are spamming
• Tweets are restricted in terms of word count and you don’t want your hashtags to take most of the space. There is, however, no limit to a Facebook post length but keep them short to avoid annoying your fans/friends
• Define your tag in a tag directory such as, so that others know the meaning of it

#hashtags in social media platforms

• Pinterest (No #hashtag please)

— Network takes pride in a clean, non-hash tagged aesthetic.
• Facebook (Use #hashtag sparingly)
— Hashtags neither help nor hurt significantly. Privacy settings make usage hard to track.
— Use only one specific hashtag per update and place it at the end of the post. Doing this will catalogue your message without having the tag that distracts from what you have to say.
— Don’t include hashtags in every post, instead save them for when you want your update to be part of a larger conversation or drive awareness for something specific.

• Instagram (#hashtag hotspot)

— Interactions are higher on posts with 11+ hashtags. However, using more than 3-5 can make posts look desperate.
— Instagram allows a maximum of 30 hashtags per photo or video posted, including comments posted by the same user.
— This is one of the only platforms where it is okay and highly recommended to use a lot of hashtags.

• Twitter (Home of the #hashtag)

— Tweets with hashtags receive more engagement; however, those with multiple hashtags see less
— Hashtags using relevant words relating to broad topics allow you to break up information into smaller chunks, making the most out of a social media platform that thrives on brevity.
— You can use as many hashtags as you want (within the character limit of course), but Twitter’s help section recommends using no more than two or three in an update.

• LinkedIn (Beneficial using #hashtag)

— Apply industry and topic-specific tags since the platform’s users are there to build professional relationships.
— Place hashtags at the end of your update, keeping your main message clean without the distraction.
— Stick to three relevant hashtags at the most.
— If you need ideas for which hashtags to use, keep an eye out for LinkedIn’s suggestions when you write your post. They’ll appear underneath the social media update itself.

#hashtag etiquette

• #dontcreaterunonhashtags — Keep terms short and sweet
• Never put a space between words — #Never #Hashtag #Every #Single #Word
• #hashtag Breaking — Never put a space between words
• #Prooffread — Such type of errors will only hurt reputation

Online tools for Twitter users

• — find the tweets of any user at one place.
• — A twitter time machine which enables you to search through a tweet history for tweets that link back to your site.
• — Wrapper page to advanced twitter search
• — Find out how many fake followers you and your friends have.
• — Insights into any public Twitter profile
• — Check, track, manage and analyse multiple twitter accounts
• — Geolocate tweets and users
• — Retrieve user id of twitter users
• — Emotional pattern analysis by the way of polls
• — Geo-data exploration tool
• — Trending hashtag search
• — Discover tool to get meaningful insights into your social network now!
• — Hashtag analysis
• — Hashtag tracking tool
• — Hashtag analysis
• — Hashtag analysis
• — Find trending hashtags
• — Tweet stats
• — Know who is stalking
• — Find real followers

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