Hyderabad: The awareness around periods has been on the rise and a documentary on menstruation winning the Oscars bears testimony to this.
Yet, a simple online search still does not provide a holistic wellness solution for women for those five days of the month. In order to fill those gaps and provide better period management solution for girls and women, Hyderabad-based startup The Period Hub was born.
Founded by Anju Arora and Chirantana Kar and incubated at We-Hub, the startup’s aim is to not just provide pads but also address and provide solutions to other discomforts faced by girls and women during that time of the month.
Apart from pads, the startup has products in hygiene, nutrition and wellness which include items such as exotic teas, soaps, period wash, balm and aromatic oils for cramp reduction. “Overall we have about 12-15 products and are looking to diversify into nutrition with energy bars and other food-related items,” Arora told ‘Telangana Today’.
Arora and Kar, always had in the back of their minds an idea to start a business related to the subject, and the right shape for the idea came about two years ago when both went together for a programme on menstruation for girls in US Consulate.
“We both have been associated with the cause of spreading awareness about periods for a long time, but that particular programme got us together and we decided to start something of our own. We started by making products at home and then slowly we started working with vendors and small entrepreneurs with whom we shared our customisation needs and they provided us with the products. At present, we have tied up with six to seven vendors,” said Arora.
Going ahead, the company plans to come up with its own period basket wherein customers can pick and choose for themselves the products they need and/or customise the products as a gift. It also plans to diversify into nutrition, wellness and accessories and bring out more products from the three segments. It aims to be a one-stop-shop for all kinds of period needs for girls and women.
In terms of investment, the company was bootstrapped about a year ago and had been looking for investment, Arora said without divulging the numbers. She also stated that they plan to set up their own physical stores in the next couple of years apart from the website that is set to go live in first week of April. The Period Hub recently showcased its products at Workafella Business Centre.