To encourage more people to join its platform, global online cab service Uber has launched ‘Uber Lite’, a simpler version of the main app built and designed in India.
Uber Lite will pilot first for Android users in Jaipur, Hyderabad and Delhi and roll out across the country this summer before its launch in other countries.
Uber Lite is less than 5MB to download and has a 300-millisecond response time even in low-connectivity areas and works on 99 per cent of Android devices. The lighter app was launched during ‘Uber’s Tech Day 2.0’ in the presence of Peter Deng, head of rider product, Uber.
“After extensive research with our riders, it was obvious we couldn’t just make a smaller copy of Uber. We needed to reimagine the experience for India and key markets around the world. The result is Uber Lite,” said Deng.
The app retains the core functionality of the rider app, has in-app support and includes critical safety features, such as an emergency button and the ability to share your trip with friends and family.
Uber Lite guides users through the request experience by detecting their current location. If it can’t detect your location because of GPS or network issues, it guides you to choose popular landmarks nearby.
Additionally, the app stores the city’s top places so that even when you are offline, no network is needed for them to appear.