Valagro bets big on Indian market

By   |  Published: 26th May 2018  10:27 pm
Valagro COO Prem Warrior (right) with other officials at an event in Hyderabad on Saturday.

Hyderabad: Italy-headquartered biostimulants and specialty nutrients company Valagro is betting big on the Indian sub-continent. With operations in the country for the last 20 years, the company is now looking at expanding its footprint in this region by focusing on acquiring or partnering with other companies to set up new facility. In addition, it is also planning to launch two new products for the agriculture sector in 2019 in the areas of salinity and microbial biostimulant.

Speaking at an event organised to connect with distributors, farmers and technology leaders to share perspectives about the Indian agriculture, Prem Warrior, chief operating officer, Valagro said, “In the last two decades of our operations in India, we have concentrated mostly on the southern region.

Two years ago, we made an acquisition of a company called Sri Biotech Laboratories and since then have invested 5 million euros in the company.

Now, we plan to expand our footprint and operations to the northern region of the country and are scouting for suitable partners for the same.”

Warrior spoke about addressing the needs of the Indian agriculture through Valagro’s sustainable solutions. This is part of the global Valagro for future farming project, wherein it intends to promote and strengthen its commitment to shape the agriculture of tomorrow by developing and supplying increasing innovative and sustainable solutions and technologies.

The company sells about 10 products in India in the space of vegetable and fruit crops and has about 1,500 distributors. While globally, it has 650 plus employees, India headcount stands at 120 people. And the country accounts for 5 per cent of its total global sales that stands at $150 million and going ahead, it plans to increase this percentage substantially.

“We will be launching our flagship product Mega IV which is relevant for India and we would also like to make India as our export hub for neighboring countries,” Warrior said in the sidelines of the event.

Other speakers at the event included Dr Raman Ramachandran, chairman and managing director, BASF India who spoke on Sustainable Agriculture Solutions: Challenges And Opportunities For The Industry In India; Dr Alberto Piagessi, global research and development director, Valagro, who spoke on GeaPower Valagro Platform Technology: Leading The Highly Innovative Technology For The Biostimulants Sector and others.