Hyderabad: Three-decade-old TV manufacturer Videotex that makes LED TVs for about 15 leading brands is planning to expand its home-owned brand Daiwa’s offering to pan-India. In 2008, Videotex set up a factory in Greater Noida and since 2013, it is manufacturing LED TVs for various reputed brands.
Since 2016, the Daiwa brand has been selling TV in the offline mode. Recently, the company opened the market to western and southern regions and by end of next year it plans to have its network pan-India. Currently, the company has 800-plus service networks and provides content in 16 languages including 11 Indian languages.
“We have been making our own TVs under the Daiwa brand along with Telefunken and Shinco. We have our research and development centres in India and China and our manufacturing unit in Greater Noida has an overall capacity of one million units with 50 per cent utilisation,” said Arjun Bajaaj, director, Videotex Groups.
The recent Coronavirus-induced lockdown has seen a spike in sales of televisions and in this Smart TVs are seeing higher sales. However, Bajaaj informs that the company’s manufacturing unit saw a lot of challenges which include manpower and labour issues. “We had to hire new workers because of the migrant movement, but slowly and steadily we are moving back to normalcy,” he said.
The anti-China has impacted many brands and has led to a spike in sales for India-made brands. Bajaaj informs that the trend going ahead is for smart TVs and sees almost 60-70 per cent sales of TVs happening in India to be of Smart TVs.
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