‘Virtual Raasta’, new-age tech for next-gen viewers

This group of youngsters can help you take a detailed look at a branded furniture store which you have been planning to visit for long, show you how beautiful your college campus is going to be, give you a glimpse of a particular place

By Author  |  Published: 13th Apr 2018  9:45 pmUpdated: 13th Apr 2018  8:02 pm
Virtual Raasta

These seven, young virtual reality video creators can be called the new-age magicians. By making you sit at one place, they can take you on a world tour. Isn’t this really thrilling? But hey, this is beyond exciting. Without having to travel anywhere, you can be one among the many who have a darshan of the God at your favourite temple.

This group of youngsters can help you take a detailed look at a branded furniture store which you have been planning to visit for long, show you how beautiful your college campus is going to be, give you a glimpse of a particular place, and even make your study material much easier to comprehend. Just seek and they have it for you. And the only thing you need to do is wear the hardware of Virtual Reality or instal an app of Augmented Reality, to experience this new-age technique.

‘Virtual Raasta’ from Raasta Studios, a Hyderabad-based leading production video house is one of the first start-ups of the country to introduce its citizens to the vast world of Virtual Reality, Augmented Reality and also the most popular 360-degree video. With clients from different parts of the country, the company is doing exceptionally well in the field of technology.

While Raasta Studios has around 50 young employees, producing various types of necessary content, Virtual Raasta, a team of seven, are experts in this particular concept. They have worked for corporate giants like T-Hub, IKEA, Tech-Mahindra and others to give a virtual walk-through experience of their upcoming projects and their processes to their stakeholders.

On the other hand, they have produced content for recently-happened international conferences like GE Summit, Telugu Mahasabhalu and Bio Asia. The company has come to limelight with the live Virtual Reality content they created during the pre-release event of the recent blockbuster hit film Rangasthalam.

Elaborating on this, Prem Kumar Vislawath, the founder of Virtual Raasta, said, “In India, many people are not aware of this new-generation content. It has come into light only with the VR of Baahubali which was performed by ADP. We want this to be brought into focus and reach out to more people. In countries like the USA, it is widely used and we are yet to be introduced to this. We are almost two years behind them in usage of the new and outstanding changes happening in the field of tech.”

There is no particular age limit to experience the beauty of VR and AR. All you need is some interest to update your knowledge and some enthusiasm to know what’s happening around us.