Hyderabad: T News, Telugu news channel released a song for the oncoming Bathukamma festival. In a first of its kind initiative, the T News team released the song on its YouTube channel on Monday.
With its colourful audio-visuals, alluring lyrics and a melodic chorus, the song captures the essence of the classic Telangana culture. With local TV artists like Udaya Bhanu featuring in the video, the song has garnered over 21K views on day one of its release, providing a perfect anthem for the 2017 Bathukamma festival.