The average price of in-app purchases (IAPs) on the iOS App Store has increased 40% YoY in July, while it was mere 9 per cent on Google Play store
As per data from Apptopia, with the consumer price index up 8.5 per cent YoY in the US, people are seeing prices rise almost everywhere
It turns out that single-purchase IAPs increased much more than IAPs for monthly or annual purchases
Average pricing of iOS single purchase IAPs rose 36 per cent in July while annual and monthly IAPs increased only 19 per cent
“Publishers are trying to present a value and hook customers for longer to cut down on acquisition costs,” said Adam Blacker, VP, Insights
Some categories averaged higher price increases than others, with Books showing up on the top 5 list for both iOS and Google Play
On the App Store, the high was navigation at 88 per cent and the low was social networking at -2 per cent
On Google Play, the high was food and drink at 50 per cent and the low was weather at -14 per cent