Conventional cotton clothes are environmentally unsustainable, says Vandana Kalagara and Smruti Rao

Fashion designers from NIFT, they now run organic kids wear clothing brand, Keebee

They say about 25 percent of the world’s insecticides are used only on cotton crops

All the fabrics they use are Global Organic Textile Standards (GOTS) approved

Keebee caters to the clothing needs of infants till two years