As mobile captures share of ad wallet, global mobile ad spend is expected to reach $362 billion in 2023, a new report has shown
According to data.ai report, mobile will take over the share of advertising wallet as more time than ever before is spent in apps, with total hours on the track to surpass four trillion on Android phones alone in 2022
In 2022, the global mobile ad spend was $336 billion
Moreover, the report also said that the economic headwinds and privacy regulations will dampen mobile gaming spend in 2022 and 2023
Consumer spend in mobile gaming will drop 5 per cent in 2022 to $110 billion from the consumer squeeze due to the economic downturn
In 2023, 14 more titles will join the coveted $2 billion app club
About 11 of the 14 titles in the app store on gaming are expected to surpass $2 billion in consumer spending
Seven apps and games will join the $3 billion app club in 2023, according to the report