Instagram is testing a new ‘Interested’ option for recommended posts
It will allow users to indicate what they are interested in
The new option will help the platform to show users more of what they like, the company said in a blogpost on Wednesday
The company also explained how ranking works across the platform to help users maximise their experience and also to help creators understand how their content might be shown
Each part of the application, including Feed, Stories, Explore, Reels, Search and more, uses a unique algorithm designed to maximise user experience
We want people and creators to be in control of their Instagram experience, and we’re always exploring ways to add even more transparency and control to the app,” the company said
"We use a variety of algorithms, classifiers, and processes, each with its own purpose," it said
Meanwhile, Instagram is set to take on Elon Musk-run Twitter with a similar micro-blogging text platform that is likely to be launched by the end of this month