The global temperature is predicted to increase by 1.5 degrees by 2040 — beyond which, climate change would cause irreversible damage. That’s how close our world is from a climate catastrophe. The clock is ticking seemingly faster than ever before but, is hope still alive? Underlining this campaign thought, Sony BBC Earth introduced a landmark film, Climate Change – The Facts.
Narrated by Sir David Attenborough, the docu-film premiered on March 7 at 9 pm. Climate Change – The Facts delivered an unflinching exploration of what dangerous levels of climate change could mean for all life on Earth and touches upon different aspects of it from deforestation and melting icebergs to drought and the effects on humans and wildlife.
It also looked at potential solutions and explores the innovation, technology and actions of the world’s governments, industries and individuals are taking to prevent further warming.To promote this need-of-the-hour film, Sony BBC Earth deployed a stimulating 360-degree campaign which compelled people to stop, think and act, for positive change.
The campaign was on-air, in-cinema, in print, on-ground, out of home (OOH) and on digital mediums. Sony BBC Earth partnered with PVR to run a week-long promotional campaign across Mumbai, Delhi, Bengaluru and Chennai, before its television premiere in India.
“As we turn three, we are proud to have changed the way people look at infotainment by providing content that not just appeals to the mind and heart but also stirs conversation around pertinent questions.
Climate Change – The Facts is another such landmark film which explores the environment and the challenges facing the natural world. We are certain that this eye-opening and thought-provoking film will inspire India to commit to our environment like never before,” said Tushar Shah, Business Head – English Cluster, Sony Pictures Networks India and Sony AATH.