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A GIM study found that high-quality firm-generated social media content drives brand engagement, while user-generated content does not directly influence it. The research highlights brand credibility and equity as key drivers of meaningful consumer engagement.

Actor Priyanka Chopra Jonas shared a video montage of her Christmas celebrations with family, offering glimpses of festive moments at home, while also speaking about her daughter Malti’s love for Indian attire during a recent television appearance.

Actress Shraddha Kapoor shared an adorable moment with her pet after returning home from a 16-day break, posting a video on Instagram. She will next be seen in Stree 3 and biopic Eetha.

Actress Mallika Sherawat described her White House Christmas dinner invitation as surreal, sharing photos and videos on Instagram. She previously attended the 2011 Correspondents’ Dinner, and her career includes Bollywood hits like Murder and international films such as Hisss and Politics of Love

AAP MP Raghav Chadha urged amendments to the 1957 Copyright Act to protect digital content creators, emphasizing fair use, proportionality, and due process. He highlighted that livelihoods should not be controlled by algorithms and called for legal recognition of transformative, educational, and incidental content use

Shraddha Kapoor praised the technicians behind Dhurandhar, calling them the film’s unseen heroes and describing the blockbuster as a major moment for Indian cinema, while also lauding director Aditya Dhar and dismissing negative PR.

Actor Rakul Preet Singh criticized a self-proclaimed doctor on Instagram who claimed she underwent cosmetic procedures. She urged fans not to trust such misleading claims, attributing her appearance changes to weight loss and hard work instead of surgery

Shruti Haasan has taken a much-needed break after months of work, sharing a glimpse of her vacation mood on social media. The actress was last seen in Coolie and will next appear in Salaar Part 2: Shouryanga Parvam.

Nick Jonas has revealed that he listens to the Bollywood track ‘Aavan Jaavan’ from War 2 before every concert as his hype-up song. Wife Priyanka Chopra reshared the singer’s Instagram video.

Basking in the success of Dhurandhar, Ranveer Singh reflected on destiny and patience, sharing a poignant note on trusting the process after experiencing both failures and resurgence at the box office.

As Kabhi Khushi Kabhie Gham completes 24 years, Kajol shared a nostalgic message for ‘Anjalis’, celebrating the film’s enduring legacy. Director Karan Johar and the cast also marked the milestone of the cult Bollywood classic.

Miheeka Daggubati wished actor Rana Daggubati on his birthday with a heartfelt social media post, sharing an unseen picture of the actor. The couple, who married in 2020, continue to draw attention for their warm public moments.

Priyanka Chopra shared her in-flight skincare routine, revealing that hydration is key to keeping skin healthy during long-haul flights. The actress posted a candid photo of herself using a sheet mask while traveling, giving fans a glimpse into her travel regimen.

Actor Adah Sharma said humility tops her list of qualities in an ideal partner, stressing she prefers someone with a “small, tiny ego”. In a candid Instagram video, she also shared updates on her creative process and upcoming trilingual film.

Actor-singer Shruti Haasan shared her long-time admiration for the 1955 horror classic “The Night of the Hunter”, reposting a still from the film on Instagram. Calling it a timeless favourite, she praised its haunting imagery as she awaits the release of “Salaar Part 2”.

Priyanka Chopra melted hearts online after sharing a cute drawing made by her daughter Malti, calling it “Mama holding me”. The actor, currently shooting Rajamouli’s Varanasi with Mahesh Babu, also recalled Malti’s joyful visit to the Hyderabad set.

Mumbai: Shanaya Kapoor shared a cozy movie night selfie on Instagram, playfully showing off a tiny cheek pimple. The “Aankhon Ki Gustakhiyan” actress embraced the unfiltered moment, keeping it relatable for fans, while also gearing up for her next film, “Tu Yaa Main.”

Genelia Deshmukh shared a motivational Monday message on Instagram, posting elegant photos in a maroon silk saree and reminding followers they can handle whatever the week brings. The actress will soon appear in Ram Gopal Varma’s horror-comedy Police Station Mein Bhoot with Manoj Bajpayee.

Janhvi Kapoor praised Rashmika Mandanna’s new Telugu film The Girlfriend, calling it a “mandatory watch” on Instagram. Directed by Rahul Ravindran, the film explores love and self-discovery. Janhvi, last seen in Sunny Sanskari Ki Tulsi Kumari, will next appear in Ram Charan’s Peddi.

Kareena Kapoor Khan shared a heartfelt message on Instagram about her parenting philosophy, saying she wants her sons Taimur and Jeh to grow up kind and courageous, noting that character outlasts achievements. She is currently shooting for Meghna Gulzar’s crime drama Daayra.