The Ministry of Tourism has partnered with Netflix in its first South Asian collaboration to promote Indian destinations. Netflix, which has filmed across 23 states, will integrate tourism into its India storylines.
This comes after the success of "Amar Singh Chamkila," starring Diljit Dosanjh and Parineeti Chopra. "O Saathi Re" features Aditi Rao Hydari, Avinash Tiwary and Arjun Rampal in the cast
Parineeti Chopra, with 44.1 million Instagram followers, shared an Instagram Story featuring a video originally posted by a user, titled "Explore Jodhpur through the lens of Shuddh Desi Romance."