Everything I'm putting in my body is clean. I want to make sure everything I'm putting on my body is just as clean. So we decided, let's do a line that really is clean, to our standards, that's still really effective
Over 50 per cent beauty consumers are using social media and online videos, and 40 per cent consumers use online search for research, said the "Connected Beauty Consumer Report" on the beauty and personal care industry in India.
