A survey by ASPA and Crisil Intelligence found that 46 per cent of Hyderabadis encountered counterfeit products in the past year, while 91 per cent had encountered one in their lifetime. Experts called for greater awareness and easier verification mechanisms
Retailers in Telangana have raised alarm over the rising circulation of counterfeit products and unfair trade practices, including predatory pricing and deep discounting by e‑commerce platforms.
Amazon revealed it blocked fake reviews and seized millions of counterfeit products in 2025. Using AI and legal action, the company is intensifying efforts against online fraud and expanding its Counterfeit Crimes Unit to India.
