Advertising Standards Council of India’s AdWise advertising literacy initiative has reached over 10.6 lakh students across India, helping them recognise advertisements, understand influencer marketing, and make informed digital choices through multilingual, age-appropriate classroom sessions focused on media and advertising literacy.
Experts say the proposal to remove the Equalisation Levy on online advertisements is aimed at showing an accommodative stance to the US, which has threatened to introduce reciprocal tariffs from April 2
Filed in the US District Court for the Eastern District of Virginia, the complaint alleged that Google monopolises key digital advertising technologies, collectively referred to as the "ad tech stack"
New Delhi: Losses owing to digital advertising fraud are set to reach a whopping $68 billion globally this year, rising from $59 billion in 2021, a new report showed on Monday. Top five countries most impacted by advertising fraud — the US, Japan, China, South Korea and the UK — together account for 60 per […]
The European Commission opened a formal probe to assess whether Facebook violated EU competition rules by using advertising data gathered in particular from advertisers in order to compete with them in markets
