"fake-reviews"

Amazon revealed it blocked fake reviews and seized millions of counterfeit products in 2025. Using AI and legal action, the company is intensifying efforts against online fraud and expanding its Counterfeit Crimes Unit to India.

E-commerce sites have to disclose paid reviews from Nov 25.

Google and Amazon said they will work with U.K. regulators on the investigation.

The move came after a CMA investigation found more evidence of misleading content