"headsets"

Apple CEO Tim Cook hailed the arrival of the sleek goggles — dubbed "Vision Pro" — at the company's annual developers conference.

We are excited to share a look at the next phase of that exploration: a small test of in-headset ads, the social network said.

"By focusing end-to-end, we are looking to deliver innovations to solve common consumer pain-points across virtually all audio interaction points," said James Chapman, vice president and general manager, Voice, Music and Wearables, Qualcomm.