The services have been launched as a pilot project in Hyderabad, covering 31 areas, with plans to expand to other districts soon. Some of the areas included in the launch are MGBS, JBS, CBS, Dilsukhnagar, KPHB, Uppal, Kushaiguda, Ranigunj, Jeedimetla, Santoshnagar, Auto Nagar, Cherlapalli, Medipally, and SR Nagar.
The Delhi Excise (Amendment) Rules, 2021, notified on Monday, allow licence holders to deliver liquor booked through an app or a website at the doorstep of the buyers.
The initiative is in line with its longer-term Omni channel strategy and an effort towards providing support to local store and mainline partners to sell OPPO products via WhatsApp and adding excitement customers sitting at home
