Smartphone financing tenure in India averaged 10 months in Q2 2026, with Tier 2 cities leading financing-driven purchases. EMI plans accounted for 57.5 per cent of purchases in these markets, while overall financing is expected to reach 42 per cent of sales
Samsung led the overall India mobile market in the first quarter this year with 18 per cent market share, while Xiaomi continued to dominate with 28 percent.
