A GIM study found that high-quality firm-generated social media content drives brand engagement, while user-generated content does not directly influence it. The research highlights brand credibility and equity as key drivers of meaningful consumer engagement.
The 'Deva' actor posted a picture of himself in his car, on Instagram stories. In the selfie, the star sported a black vest and smiled at the camera lens and captioned the post: "Good morning, have a great day."
The incident - where the influencer duo were seen laughing and recording a video of themselves, not paying any heed to the visibly disturbed passengers - sparked outrage among the netizens
