Apple Executive Chairman Tim Cook marked Diwali by sharing a photograph taken on the iPhone 18 Pro Max by Indian photographer Gursimran Basra. His greeting continued a tradition of featuring iPhone users’ photographs in festive messages on social media worldwide.
Apple’s iPhone 18 Pro and iPhone 18 Pro Max went on sale in India on Friday, drawing long queues and enthusiastic buyers across major cities. Customers turned up early at Apple stores, with some waiting for hours to secure the new devices
Apple's iPhone 18 series went on sale in India on Friday, drawing enthusiastic buyers to stores in Delhi, Mumbai and Bengaluru. Customers said they had pre-booked devices, travelled long distances and waited hours to purchase the latest iPhone models.
Apple’s iPhone 18 lineup is expected to be 20 to 43 per cent more expensive in India, analysts said, citing memory costs and rupee depreciation. The company’s foldable iPhone Duo could cost up to Rs 4.5 lakh and capture 24 per cent of the foldable market.
Apple will launch the iPhone 18 Pro and iPhone 18 Pro Max in India on September 18, with prices starting at Rs 1.64 lakh. Pre-bookings open on September 12 across 65 countries. Apple’s India revenue crossed USD 10 billion in FY26, driven by record iPhone shipments.
