Mumbai: The IPL TV and digital rights for the 2023-2027 cycle have been sold to Star India and Viacom18 respectively for a whopping Rs 48,390 crore for 410 matches at e-auctions on Tuesday. IPL is now the second most valued sporting league in the world in terms of per match value. “Since its inception, the […]
Mumbai: The e-auction of the media rights for the Indian Premier League (IPL) cycle 2023 to 2027 began on Sunday with reports suggesting that the value of rights for every match of the tournament has crossed the 100-crore mark on combining value for TV as well as digital price, marking it a rare milestone in […]
