A jewellery brand has withdrawn its Raksha Bandhan advertisement featuring Kriti Sanon after online criticism over her outfit. Kriti defended the campaign, saying cultural respect lies in emotions and traditions, not clothing. Kangana Ranaut also criticized the ad and questioned its festive appropriateness
Actor-politician Kangana Ranaut criticised Kriti Sanon’s jewellery advertisement, calling its portrayal of Raksha Bandhan “intentionally creepy” and questioning her outfit. The advertisement triggered a social media debate, with some users criticising the styling while others defended Sanon’s clothing and creative freedom