Now, anyone can download and use the new application and no waitlist and phone number are required, the Artifact team wrote in a blogpost on Wednesday.
Kevin Systrom and Mike Krieger wanted a quick way to share photos in an age when smartphones cameras had people capturing all kinds of moments in pictures.
Ten years on from its launch, Instagram has evolved far beyond selfies, as it redefines "experiences" and blurs the lines between reality and someone's carefully curated personal brand.
