According to the company, which has captured 14 per cent market share in the Rs 20,000-45,000 segment in the country, it logged sales worth over Rs 200 crore for Mi 11 Lite within the first week of its launch.
According to consumer intelligence firm Red Quanta, in premium as well as non-premium category, Mi India garnered the highest number of satisfied customers when compared with key smartphone players.
No doubt that there is a strong buzz around this ‘SuperPhone' in the country, which is aligned with the global markets as it houses some top-of-the-line specifications along with a couple of world's firsts.
With a 97 per cent screen-to-body ratio, it comes with aluminum alloy frames all around the TV, cut with laser precision and sandblasting giving a premium metallic look.
The brand introduced three smartphones under the series: Redmi Note 10 Pro Max, Redmi Note 10 Pro and Redmi Note 10, which come with a refreshed design and latest technological advancements
The smartphone went on sale for the first time exclusively for prime members on Amazon.in on January 7 and across all Mi.com, Mi Homes and Mi Studios starting January 8.
Available in four colours (Mighty Black, Blazing Blue, Fiery Red and Electric Green), the device will cost Rs 10,999 for the 4GB+64GB variant and Rs 11,999 for the 4GB+128GB variant.
The biggest highlight of the festive sale (October 15-October 21) was the way more than 15,000 retailer partners of Mi India helped serve the needs of consumers and doubled the business, the company said in a statement.
