The South Indian Film Producers Association (SIFPA) has strongly opposed unilateral OTT window mandates imposed by certain theatre associations in Tamil Nadu. The body has called for a joint stakeholder meeting in Hyderabad on May 10, 2026, to resolve the issue.
While the film industry is in a tizzy over the current shutdown of cinema business in Maharashtra, the fate of Sooryavanshi could have ramifications on film trade trends far beyond just the film.
