Shop101, founded by Abhinav Jain, Aditya Gupta and Kalpak Chhajed in 2015, is a full stack e-commerce company that brings a network of 10 million resellers and 10,000 supplier partners together, serving customers across over 2,000 towns across the country.
Indian short-form apps have also successfully retained 67 per cent of the TikTok era users and have onboarded around 30-35 per cent new users over the past year.
Indian platforms have captured 40% market share of TikTok and Josh is leading the race owing to quality of content, extensive content library and being able to decode user preferences to deliver right content
