"snapchat"

According to the company, this new investment will continue its commitment to funding opportunities for Lens Creators to work on sponsored projects, connect personal passions with Lens creation

Indians are active selfie takers and sharers, and they consider filters a useful tool in enhancing their appearance and presenting their best self.

The special Snapchat Lens will help transform festive wishes into Bubbles of positivity that can be released into the sky alongside virtual fireworks and Diwali greetings.

According to the company, creators wanted to show off their growing community with public subscriber counts, suggests that they want a public-facing metric to demonstrate how successful they are for brands, reports the Verge.

The fun new feature allows friends that can't be together in person, to create new shared memories through AR on Snapchat.

The average number of Snaps created every day grew 25 per cent year-over-year.