"trikal"

The company faced backlash on social media platforms as imagery on the product label had a resemblance to a religious iconography

The company, Radico Khaitan, has used the name ‘Trikal’ on its IMFL on its single malt bottle priced at Rs 3,500- Rs 4,500. The whisky bottle with a teal label also carries a line-drawn figure of a face with closed eyes and a circle on the forehead – allegedly similar to Lord Shiva’s third eye