With a record more than 100 million Americans having voted ahead of Election Day due to the Covid-19 pandemic, definitive final results could easily take hours or even days to be tabulated.
In Q2, many brands slowed or paused spending in reaction to US civil unrest, only to increase spend relatively quickly thereafter in an effort to catch up.
Some states key to the 2020 outcome were also firmly on the path to breaking records, such as Texas, where the Election Project said Sunday that 80 percent of the early 2016 vote had already turned out.