The move addresses perhaps the greatest complaint from users, one that has been a deep thorn in the side: persistent ads that cannot be skipped, heightening the YouTube experience for Jio clients. Users with Premium can now multitask as they wish, be it in listening to playlists or podcasts. The offer targets an individual or a family that watches significant video content for an effective value addition to Jio's broadband offering.
Adam Smith, YouTube's VP of Product, expressed gratitude for the support of subscribers, acknowledging the journey from humble beginnings to a community of 100 million across 100 countries.
