A film festival to celebrate short video content creators

Hyderabad: Content creators on short video app now have a chance to produce a film of their own. India’s fastest growing short-video app Josh has announced the JFLIX Film Festival. The one-of-its-kind festival will celebrate the rise of vertical videos, invite participation from creators to product and submit one-minute-long films.

JFLIX, in a first, aims to encourage and celebrate vertical video content created on smartphones. The call for entries that kickstarted on the Josh app from October 11 are challenging creators and aspiring filmmakers to produce and deliver impactful short films ranging across genres like romcoms, musicals, comedy and action to fashion, drama and travel, all within the time span of a minute. Entries to submit one-minute films on the Josh app are open till November 1, a release by the company said.

Post the entry deadline, the best entries will be selected for the Grand Finale by celebrity judges Farah Khan, Kunal Kohli and Prabhudeva.

Scheduled to take place in Goa on November 12, the grand finale will be hosted by actors Vivek Oberoi and Urvashi Rautela and Josh’s superstar and influencer Faisal Shaikh (Mr. Faisu). The finale will also feature renowned personalities like actors Suniel Shetty, Alaya F, Dino Morea, Soniya Mehra, Sahil Khan, Karan Wahi, Gizel Thackral and Sonali Raut. The winner of the best picture will head to Hollywood to attend the Oscars to be a part of the red carpet, celebrity screening and post party celebrations.

“JFLIX is a first-of-its-kind vertical format short film festival. It is for those who love creating narratives and telling stories. A one-minute narrative short story is a new way of creating content in the short video space. JFLIX seeks to disrupt the way short video is created today.” said Seher Bedi, head of Josh Studios.